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Obama may be behind your next pay raise
Topic: PersonalizationTags: Obama Digital Marketing Trends 2013 PersonalizationOn Wednesday February 27th, my colleague Neil Hamilton and I will be at the TFM&A show in London. We’re teaming up on...
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What it takes to come together as ONE business
Topic: User ExperienceTags: retaileronline shoppingonline experienceecommerceebusinessDo you remember what online experiences were like for consumers 5 to 10 years ago? We’ve gone from pages that...
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Is 'Click & Collect' the Ultimate Multi-Channel Experience?
Topic: Marketing StrategyTags: Email marketing strategyecommerceClick & collectWith the number of consumers choosing to buy online growing each year (The Economist predicts online purchases will...
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E-commerce insight and best practice from the 5th E-commerce Forum
Topic: Marketing StrategyTags: web personalisationonline retailerecommerceLast Thursday Emailvision sponsored the 5th E-commerce Forum (after a 6 year hiatus), organised by our partner Screen Pages – a...
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In-store/online : comment unifier vos expériences en magasin et en ligne ?
Topic: Marketing StrategyTags: en ligneemail marketingdonnées clientsVous vous souvenez de ce qu’on considérait être des « expériences en ligne » il y a 5 et même 10 ans ? A l’époque, on avait des...
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Boost Your Online Campaigns with Landing Pages!
Topic: Marketing StrategyTags: personalizationonline marketing campaignslanding pagesemail marketingdigital marketingWhen you subscribe to a retailer’s email programme, the questions they ask really...
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Kick Start Your Digital Marketing Strategy – (3/5): Objectives Ensure Even...
Topic: Marketing StrategyDigital marketers love metrics – at least they should!Technology gives us the ability to monitor how our campaigns are performing in real-time. Measures such as CTRs, open...
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Acclaimed thought leader Brian Solis to Present Exclusive Webinar for...
Topic: Marketing StrategyTags: marketingdigital marketingconsumer experienceBusinessBrian SolisWe are delighted to announce that acclaimed author, blogger and analyst Brian Solis will be visiting the...
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Exclusive Brian Solis Interview Part 1: Are Digital Marketers Letting...
Topic: Marketing StrategyTags: digital marketingmarketing strategyBrian SolisAuthor, blogger and analyst, Brian Solis recently visited us at SmartFocus to host a webinar about the future of...
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Kick start your Digital Marketing Strategy – (4/5): Your Online Value...
Topic: Marketing StrategyTags: digital marketingonline value propositionAn Online Value Proposition (OVP) describes how your website adds value for your customers and your business.When Amazon first...
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